Quick answer
A redesign is a chance to improve the visitor journey, but it can also disrupt enquiries if existing forms, pages or tracking disappear. Start by recording what already works: pages that bring enquiries, popular search queries, current forms and the content customers actually use.
Practical scope
Prepare an inventory of existing URLs, content, images and downloads. Decide what to keep, rewrite, merge or retire. If addresses change, ask the developer for a redirect map and test it before launch. Record who owns the domain, hosting account, analytics and source files.
Design reviews should include mobile screens and the path to contact or purchase. Before launch, test forms, notifications, language switching, analytics, page speed and key links. Keep a copy of the old site and agree who fixes issues after release. The best redesign improves a measurable task, such as qualified enquiries or successful bookings.
What to define before requesting proposals
- Current pages, forms and journeys that already perform well
- URL, content and download inventory
- Redirects, analytics and conversion tracking
- Launch rollback, warranty and ownership
Questions to ask service providers
- How will existing search traffic and enquiries be protected?
- Who validates redirects, forms and analytics before launch?
- What happens if a critical problem appears after release?
How to assess the answers
A successful redesign improves a measurable customer task without losing working content, links or tracking. Require a migration and launch plan, not only new screens.
Related planning guides
- Website Development Cost in Hong Kong: What Changes the Quote?
- Building a Bilingual Website for Hong Kong Customers
Next step: Put these decisions into one project brief, then ask providers to respond to the same scope.